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The legal obligations of marketing

Businesses must be mindful of the relevant regulations when setting prices and advertising products or services, to ensure they aren’t misleading their customers. Like many other areas of business, marketing efforts are regulated and need to comply with the legal requirements.

Advertising:
When promoting products or services, businesses need to ensure that any branding, statement, quote or other representation is not false or misleading. There are some tactics businesses use to try to advertise products that make them more appealing but don’t necessarily give the full picture, such as:

Email marketing:
When using an email marketing service for your business, there are specific Australian email marketing laws to comply with. The Spam Act 2003 governs email marketing and messages sent via SMS, MMS and instant message in Australia. The Act covers three main areas:

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