Bowling logo
P. 02 4983 1611 | F. 02 4983 1730 | E.

Strategies for boosting your business’ website

Your website is often where potential customers get their first impression of your business, so it is important that your website is up to scratch and has the features that will make you stand out against your competitors. This can be done by employing website marketing strategies.

Optimise your website for SEO:
Search engine optimisation (SEO) can help your website have a better position on the search engine results page and receive more visits. To work on SEO for your website, you can make changes to your website content and design that include keywords. Before assuming keywords to use, you can do some keyword research to help you get an idea of what search terms are most relevant to your business. Tools such as Google Trends, Google Keyword Tool and Keyword Sheeter can help you kickstart your SEO strategy and identify what words to use and how many people are searching for these keywords.

Be active on social media:
Building a social media presence can also help you direct traffic to your website and attract more potential customers. Social media allows for your business account to be advertised and shared between followers, whilst also allowing you to build a brand image through your content. This can help you reach your target audience without them having to look up specific words on Google. Having links to your business website on different social media accounts and posts provides your followers with easy access to it and increases the chance of potential customers visiting your website.

Bowling and associates services

accounting services

Bowling and associates services

taxation services

Bowling and associates services

self managed super funds

Bowling and associates services

bookkeeping

Bowling and associates services

company secretarial

Bowling and associates services

business support

Bowling and associates services

audit
services

Bowling and associates services

business
plans

Bowling and associates services

cloud accounting