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Black hat strategies that can damage your website

Posted on August 27, 2020 by admin

Every business owner is looking to get their business noticed on the search engine results page (SERP). There are various SEO tactics that can be used to get a higher ranking for your brand on Google. However, some strategies – called ‘Black Hat’ strategies – manipulate SEO rules which can be considered unethical, and even cause your brand to lose its traffic. It is important to stay aware of the types of black hat strategies that are used, to ensure that your business can actively avoid being punished by Google. Keyword stuffingSome websites have repeated keywords within their content to hack the search engine into thinking that its content is relevant. The actual content itself has little meaning and loads the website with relevant keywords. This can create a poor user experience from the poor quality of content, and cause Google to drop your website’s ranking. Hidden text and linksAlternative ways to stuff keywords into website content also include changing the colour of the font to be the same as the background, adding text behind images, intentionally positioning text off-screen, setting the font size to be zero or hiding links by adding them to a small character – such as […]

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Avoiding mortgage default

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As individuals struggle with cash flow through the coronavirus, the Australian Bankers Association records that repayments on almost 500,000 mortgages have been deferred for six months. While repayments can be delayed, they cannot be avoided altogether. Lenders can send you a default notice the day your repayment is overdue. However, they could also wait until your repayment is overdue by 90 or more days. When you receive a default notice, you are given 30 days to repay the amounts you have missed in addition to the regular repayment on your loan. Individuals who are struggling with their home loan repayments can avoid mortgage default by considering the following. Contact your lenderLenders are generally willing to work with you through financial hardship. Don’t be afraid to contact your lender to discuss your situation and find out what options are available for you. Lenders are often willing to negotiate short-term variations to repayment schedules that both parties can agree to. However, make sure that you do not agree to unrealistic repayment conditions that cannot be met. Many Australian banks are offering a six-month deferral on mortgage repayments (including interest) for customers who are experiencing financial hardship as a result of COVID-19. If […]

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Optimising budget for digital marketing campaigns

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Maximising returns on investments is the primary goal for every business owner who invests in a marketing campaign for their brand. Learning how to properly test and troubleshoot your budget according to your business needs can help you save a failing campaign from costing you money. ObjectivesThe first step to budget optimisation is being clear with the goals you are trying to achieve through this campaign. These can include generating qualified leads, driving content downloads or building awareness of your brand. Understanding your objectives can help you decide what aspect of your campaign needs more finances. TestingDeciding how to set a maximum and minimum spend per day on your campaign can be challenging. A two to four week testing period can help in narrowing down the range that works best to deliver the results set in your objective phase. A common strategy is to start with a mix of ad formats including sponsored content, text and message advertisements. This testing method can help in identifying the types of ads and content that provides optimal results for your brand. Adapting your budgetBudgeting for marketing campaigns may present a range of issues even after the testing phase. It should be noted that […]

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What to consider when consolidating your super

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The ATO reported that 45% of working Australians were not aware that they had multiple super accounts in 2016. Having multiple super accounts is particularly common for individuals who have had more than one job. If this is you, it is important to identify and manage your super accounts because having more than one can be costly as a result of account fees from multiple funds.To combat this, you may want to consolidate your super, which moves all your super into one account. Not only does this save on fees, but it also makes your super easier to manage and keep track of. Before consolidating your super, it is important to do the following: Research your funds’ policyCompare your active super accounts so you can make the right choice about which one you should close. Things to assess include: Exit fees Insurance policies Investment options Ongoing service fees Performance of the funds Check employer contributionsChanging funds may affect how much your employer contributes, as some employers contribute more to certain funds. Check your current accounts to see if changing funds will affect this. Once you have selected a super fund, regardless of whether you choose a new super fund or […]

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Extending relief with JobKeeper 2.1 changes

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The Government has introduced additional changes to JobKeeper to help more businesses qualify for the relief payments. One of the key changes was moving the relevant date of employment for an eligible employee from 1 March to 1 July 2020, to extend employee eligibility. This allows those who were full time employees on or before 1 July 2020 and employees who became long-term casual workers between 1 March to 1 July 2020 to be eligible for JobKeeper. This will increase the amount of employees that are eligible under the current JobKeeper Scheme, and will also expand the eligibility criteria under JobKeeper 2.1. Businesses originally needed to show that they have met the decline in turnover test in the June, September and December 2020 quarters to receive JobKeeper payments. To qualify for the first phase of the JobKeeper Extension (28 September 2020 to 3 January 2021) businesses need to show that they have had a decline in turnover only for the September 2020 quarter, in comparison to the previous year. To qualify for the second phase of JobKeeper Extension (4 January 2021 to 28 March 2021) businesses need to show that they had a decline in turnover for the December 2020 […]

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Making safer workspaces

Posted on August 20, 2020 by admin

As employees return to office spaces, there is a growing concern as to how employees can protect themselves at work. It is crucial that employers carefully plan their work spaces to minimise the risk of COVID transmissions. Consider the following essential ways you can adapt your workspace to protect your employees and customers during these risky times. Physical distancing One of the most essential recommendations employers should follow is making sure that there is at least 4 square metres of space per person. Consider making adjustments to the layout of your office space to allow workers to maintain a 1.5 metre distance from each other. These may include wall / floor markings and signage to keep workers aware of the distancing measures. It can be helpful to review tasks and events that require closer interaction, and map alternative ways to complete these tasks while still allowing social distancing to take place. Close contact work If the nature of the work your employees have to engage in requires close contact, then extra care needs to be taken to make sure that you minimise putting your employees at risk. Consider minimising the number of people within an area at any given time, […]

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Creating a business contingency plan

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When business is going well, it can be easy to procrastinate planning for the bad times. However, preparing for disaster before it strikes by having a contingency plan can be the key to business survival. A contingency plan can help businesses prepare for possible circumstances such as natural disasters, employee theft, negative publicity or staff injuries. Having a plan for these contingencies can help your business react faster to unexpected events to prevent ongoing damages, recover from disruptive events, and resume regular business operations as quickly and easily as possible. When writing a contingency plan, consider incorporating the following tactics: Identify the risks Think about the key risks that your business could face. This could involve researching your business market, competitors, economy trends, security threats or employment issues. It is a good idea to work with members of different departments in your business in order to foresee potential risks in all sectors. Prioritise Once you have identified potential risks, prioritise the ones that are most likely to affect your business. This will ensure that the most relevant issues are addressed first to provide you with a plan if they occur. One way to do this is by creating a risk […]

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What is an SMSF auditor and what do they do?

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Self-managed super fund (SMSF) trustees are required to appoint an ATO-approved SMSF auditor no later than 45 days before lodging their SMSF annual return. An SMSF auditor is a professional who assesses your fund’s compliance with superannuation law and examines your fund’s financial statements. SMSF auditor eligible requirements Your SMSF auditor must be: Independent. SMSF auditors cannot audit a fund that they hold financial interest in, or have a close personal or business relationship with the SMSF members or trustees. Registered with ASIC (Australian Securities & Investments Commission) and holds an SMSF auditor number for you to provide on your annual return. What will your SMSF auditor do? An SMSF auditor provides you with an independent opinion on the existing assets in your SMSF and whether or not your fund complies with the rules outlined in the Superannuation Industry (Supervision) Act 1993. When preparing for an audit, an SMSF auditor will issue a Terms of Engagement Letter to the trustee(s) of the fund, which includes the roles and responsibilities for parties involved in the audit as well as the range of the audit. In the case that your SMSF auditor’s primary contact is your accountant, your accountant will be issued […]

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CGT rollover when transferring assets in a divorce

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Transferring the ownership of assets from one party to another may attract CGT. However, in the event that a change in ownership occurs due to the breakdown of a relationship, you may be eligible for a rollover of the asset. A rollover allows taxpayers to defer or disregard a capital gain or loss that would normally arise on a CGT event. Specifically, a same asset rollover can occur when an individual transfers assets to their ex-spouse, as the transferee already has an involvement with the asset. The spouse who receives the asset will make the capital gain or loss when they dispose of the asset in future. They will also receive the cost base of the asset (the cost of the asset at the time of its initial purchase), as well as expenses incurred when acquiring, holding and disposing of the asset. The rollover applies to CGT events that occur as a result of: An order of a court or a court order made by consent under the Family Law Act 1975 (foreign laws with similar logistics may also apply). A court order under a state, territory, or foreign law relating to the breakdown of a relationship. A binding financial […]

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How to make your website accessible

Posted on August 13, 2020 by admin

The key goal for all business websites is to attract as many visitors as possible. However, not many business owners remember to cater their website to those with special needs and disabilities. To make sure your website is accessible for everyone on the internet, here are a few tips to consider. Be mindful of your colour choices Colour is often viewed as a major contributor to making a website visually appealing. However, not all people have the privilege to distinguish between colours, or may find it difficult to read texts over certain colours. It is therefore important to be mindful of the colours you choose to use on your website as well as the contrast levels between your text and background colours. For example, red-green colour deficiency is most common among individuals experiencing colour blindness so it is best to avoid using such colours on your website altogether. Using visual cues such as asterisks and question marks can also be helpful in separating content otherwise divided by colour. Ensure your website is keyboard and mobile-friendly Not all of your website’s visitors are going to be on a computer, so it is important to make sure your website is both keyboard […]

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