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Protecting your business from cybercrime

Posted on October 15, 2020 by admin

Having a digital presence nowadays is crucial to getting the most out of marketing your business. However, being online puts you at risk of being a target for cybercrime, which means that you and your customers are at risk of being scammed, hacked, harassed or stalked. Business owners have legal responsibilities to ensure that their business and customer information is safe. For this reason, it is vital that you take precautions when putting anything online. While social media platforms such as Facebook and Instagram have policies in place to prevent people being victim to cybercrime, it is still possible for hackers to dodge these measures and attack your business. It is therefore important that you implement your own safety measures to reduce the risk of being targeted. Many cybercriminals target business’ social media accounts to get access to a large following of people they can trick or manipulate. It is crucial that your business account has a strong password consisting of at least 8 characters, with a mix of upper and lower case letters, numbers and symbols. Ensure that only authorised users have access to the business’ social media accounts. Create a social media use policy for your staff to […]

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What does a social media strategy involve?

Posted on October 1, 2020 by admin

The right social media strategy can boost customer interaction and improve customer relationships. A social media strategy will help plan out the type of content that needs to be made, when it needs to be posted, and which platforms are best suitable for your business. What are your social media goals: What do you wish to achieve from your social media presence? Goals should be specific and measurable i.e. if your goal is to grow brand awareness, you can measure this by the amount of followers gained per week. Who is your target audience: Identify the age group that you are marketing your brand towards. This will be helpful to select the social media channel you focus on and you can create content which that group will interact with the most i.e. if your target audience is young adults, you might choose Instagram as your main channel, and create content that references different trends in social media. Which metric is most important to you: The number of likes for a post might not be relevant to your business, because this does not reflect the number of people who are utilising your business. Your metric might be the number of people […]

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Black hat strategies that can damage your website

Posted on August 27, 2020 by admin

Every business owner is looking to get their business noticed on the search engine results page (SERP). There are various SEO tactics that can be used to get a higher ranking for your brand on Google. However, some strategies – called ‘Black Hat’ strategies – manipulate SEO rules which can be considered unethical, and even cause your brand to lose its traffic. It is important to stay aware of the types of black hat strategies that are used, to ensure that your business can actively avoid being punished by Google. Keyword stuffingSome websites have repeated keywords within their content to hack the search engine into thinking that its content is relevant. The actual content itself has little meaning and loads the website with relevant keywords. This can create a poor user experience from the poor quality of content, and cause Google to drop your website’s ranking. Hidden text and linksAlternative ways to stuff keywords into website content also include changing the colour of the font to be the same as the background, adding text behind images, intentionally positioning text off-screen, setting the font size to be zero or hiding links by adding them to a small character – such as […]

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How to make your website accessible

Posted on August 13, 2020 by admin

The key goal for all business websites is to attract as many visitors as possible. However, not many business owners remember to cater their website to those with special needs and disabilities. To make sure your website is accessible for everyone on the internet, here are a few tips to consider. Be mindful of your colour choices Colour is often viewed as a major contributor to making a website visually appealing. However, not all people have the privilege to distinguish between colours, or may find it difficult to read texts over certain colours. It is therefore important to be mindful of the colours you choose to use on your website as well as the contrast levels between your text and background colours. For example, red-green colour deficiency is most common among individuals experiencing colour blindness so it is best to avoid using such colours on your website altogether. Using visual cues such as asterisks and question marks can also be helpful in separating content otherwise divided by colour. Ensure your website is keyboard and mobile-friendly Not all of your website’s visitors are going to be on a computer, so it is important to make sure your website is both keyboard […]

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How well are you using your email list?

Posted on July 30, 2020 by admin

Every business owner’s dream is a marketing strategy that is highly efficient while still being cost effective. Email marketing is one such strategy that has seen a huge return on investment for businesses. Consider implementing the following strategies to get the most value from your email marketing campaigns. What is an email list?An email list is a set of names and email addresses of those who have given you permission to keep them informed about any promotions your business has to offer. This is a customer registering their interest in your brand, and are therefore more likely to be converted into loyal customers. How can you build an email list?Offering your customers incentives to join your mailing list is considered one of the most effective ways to grow your email marketing audience. Consider giving your customers discounts off their first orders if they subscribe to your mailing list. This can actually boost your email list while also giving you additional sales. Free shipping, exclusive and early-access deals are all incentives to motivate your customers to subscribe to your mailing list. CategorisationSegmenting your emailing list based on some set of demographics can make optimisation easier when you send out content. Categorisation […]

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The benefits of cloud computing

Posted on July 16, 2020 by admin

Due to COVID-19, organisations are coming to the realisation that web technology is essential to today’s business-running. Out of the more common types of web technologies, cloud computing has emerged as the most important addition due to its ability to keep businesses running solely online. Cloud computing is a safe and efficient way to store all business resources on the internet and comes with several benefits. Improved securityYour company data can be better protected using cloud computing cyber security, as such platforms make use of artificial intelligence technologies to keep your information safe. Using cloud computing services such as strong password protection, service network policies and firewalls will protect your business’ private information and resources more effectively than harddrive-installed protection software. Cloud computing cyber security services are also cost-effective, as rather than paying for spyware protection software for all of your business’ laptops, computers and other devices, one blanketing protection service for your online data is more than enough. Employee flexibilityKeeping your business’ information and resources on the cloud will provide employees with the ability to work remotely and away from the traditional in-office style. Especially in the context of the current pandemic, improving your employees’ options to work flexibly […]

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How to make your marketing emails stand out

Posted on July 2, 2020 by admin

Email marketing is becoming an increasingly popular way for businesses to reach their customers. However, this means it’s likely that customers are also getting marketing emails from a range of other companies – it’s therefore crucial that your emails are designed to stand out. Promise value in the subject line The subject line of your email is often what determines whether a customer will click on the email or ignore it. Don’t just summarise the content of the email, but focus on an aspect that will be valuable or attention-grabbing for the customer. This could mean that the subject line offers a benefit to the reader, offers to solve a problem, or provides relevant information. Promising the reader that the email content contains something of value will increase the chances of them opening it, and delivering the promise of value in the email contents will motivate them to also open your next emails. Focus on design Aside from looking pretty, having a well-designed email can also make your content easier to read, get your message across, and encourage actionability. Modern email designs are generally simple with easy to read fonts. Having a consistent colour scheme that reflects the branding of […]

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How to build an engaging website

Posted on June 18, 2020 by admin

A simple yet often overlooked method of improving your business is to build an engaging website. Many business websites act as a product information dump rather than an avenue to attract clients and reinforce business goals. To ensure you fully utilise your website, here are a few website-building tips you can implement. Get the basics down First note that a business website needs to: Provide basic information about your business, products and services, Answer typical questions and concerns, Motivate people to buy or use your products. To make sure your website is able to fulfil its fundamental duties, there are several must-haves to include: Name of company, personalised website domain, tagline hours of operation. Display your business name and website address prominently and on every page you have to ensure potential clients can find through search engines What you sell or do. Make it very clear what your business does and provide an accurate description on your products or services. Photos and graphics. Graphics are a must-have to make sure your website is visually appealing. Examples of graphics include your logo, photos of your products or place of business, a photo of yourself or key employees. In the case that […]

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How to improve your SEO ranking

Posted on June 2, 2020 by admin

Improving your SEO ranking is an important step to developing your business’ digital presence and increasing web traffic onto your website and social media pages. SEO refers to search engine optimisation and improving it allows your business to top search results as the first link to come up, thereby ensuring credibility and attracting more relevant clients. To reliably improve your SEO ranking, here are a few key steps. Optimise for mobileNowadays, clients are browsing the web from their phones so it is important to make sure all your web content is mobile friendly. Mobile optimisation also encourages search engines to link your websites first. To make mobile-friendly web content, consider: Minimising loading time for mobile users (usually with slower connection than desktop) – search engines as big as Google are planning on using page speed as a mobile search ranking. Organising your website objectives and planning the ideal mobile experience for page visitors. Prioritise speedIncreasing your page speed (the rate at which your web pages open from search engines and within your website) improves user experience for potential clients. By making sure your website is up to speed with both mobile and desktop modes, clients will gladly sift through your […]

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Incorporating eCommerce into your business

Posted on May 19, 2020 by admin

eCommerce is becoming an effective alternative to traditional face-to-face business operations and may be the change you need to make for your business’ long term growth. eCommerce refers to the buying and selling of products and services online, either with business to business transactions or business to consumer transactions, and is a tool for small businesses to stay competitive amidst online shopping trends. If you have the ability to catalogue your products and services online and ship them to businesses and consumers, making the switch to eCommerce may be a good investment for the business’ direction in the long term. To successfully incorporate eCommerce into your business, you must first research the different types of eCommerce to determine which one suits your business best. There are three major classifications to consider: Business to Business (B2B): providing products from one business to another (e.g. software, furniture and supply). Business to Consumer (B2c): exclusively online retailers. Consumer to Consumer (C2C): consumers trade, buy and sell from each other in exchange for a small commission paid to your business. After choosing which eCommerce model you’d like your business to adopt, you need to validate your products by performing market research. Establishing your niche […]

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