Bowling logo
P. 02 4983 1611 | F. 02 4983 1730 | E.

Firm News

Why You Need An Online Portfolio On Your Website

Posted on April 22, 2021 by admin

Online portfolios are a simple way of creating a digital presentation of skills or examples of projects that can be displayed by a professional. They’re an easy way to demonstrate (particularly in more creative/visual based fields) the skills and knowledge that an individual possesses in a more tangible way than dot points on a resume might convey. It’s also an effective and simple method to add additional content and promotable material into a website, without detracting from the site’s key messaging. A good online portfolio is more than a showcase of past work. It is an experience that will stay with visitors to the website as a result of the impression it has left on them. Much like how websites should be engaging and dynamic with their design, a portfolio should demonstrate your capabilities and skills in its presentation and content. Elements of a portfolio that should be considered in the design process include: A portfolio should not have to be started from scratch every time. Build a portfolio that is accessible for updates and revisions, durable, designed for the long term and only needs to be updated with fresh content and styles to reflect creative development. Content for the […]

Keep Reading...


3 Design Principles To Help Your Small Business’ Website

Posted on April 14, 2021 by admin

As a business owner, it’s important to understand how your customer base is interfacing with your business’ online presence, and if there are any glaring user-unfriendly issues that could impact their experience. It may even drive them towards competitors of your business who understand the value of a well-designed website. Here are three design principles for your website to implement to ensure your customers are satisfied with their online experience. Responsive Design A responsive design or mobile-friendly website is mandatory for any business’ website. Since many customers may interact with your website while on the go and via their phone, ensuring that your site renders appropriately on mobile devices will boost that interaction. A non-responsive website has less engagement, poor conversion and a lower ranking in the search results – mobile-friendly websites boost your SEO.  UX Optimisation Ensuring that the user experience is optimised for their engagement can be the difference between a successful website and a poorly-performing site. For this, a user-friendly layout, an obvious site structure that does not require additional instructions and a clear path for information to flow through are critical components. The other design choices can come late. Call To Action A call to action […]

Keep Reading...


How to create an SEO strategy for your business

Posted on March 19, 2021 by admin

A tool that many businesses, organisations and individuals use when setting up their website is search engine optimisation (or SEO). This tool ensures that the website’s visibility on initial searches for something that their product or service matches is much higher than others. To do this, SEO’s often use keywords that allow search engines to rank the page according to how relevant they are. What many businesses would benefit from, is an SEO strategy. This is a process of organising a website’s content by topic to improve its chances of appearing in search results, which results in an opportunity to increase traffic flow onto the website organically. There are three types of SEO that can be focused on to improve the effectiveness of a website. On-page SEO – content that is actually on site pages, and optimising it to boost the website’s ranking for certain keywords. Off-page SEO – focuses on links directed to the website from a different site on the web. This helps to build trust with search engine algorithms. Technical SEO – the website’s code, the technical set up of the website. Here are a few easy ways to strategise the content of a website for SEO: […]

Keep Reading...


Features your website needs

Posted on February 18, 2021 by admin

These are features you should make sure you have on your website: Your contact information should be easily accessible. Potential customers should know how to get in touch with you if they want your products or services.  Try to have a blog on your website that you update with articles about your business area. This is great for SEO, producing shareable content that gets your name out there, and a way to demonstrate your knowledge to potential customers. Having testimonials and case studies on your website will make it easier to increase your credibility and demonstrate customer satisfaction. Case studies will also make it easier for customers to understand how you may be useful for them. SEO content throughout the website will bring more customers to you. Make sure you integrate SEO strategising for titles, descriptions and any other content.  The live chat function makes asking questions much easier for potential customers. Live chat functions are easy to install and people regularly use them when making online purchases. An effective search function on the website can save the customer’s time. Research has found that use of the search function correlates with a website visitor’s conversion rate.

Keep Reading...


How you can use a webinar for business

Posted on February 15, 2021 by admin

Webinars are online conferences that have become much easier to host with technological advances. They are also cheaper and, if used correctly, can be beneficial for your business.  Build brand authority and trust Giving potential and current customers the opportunity to speak directly to you allows for transparency which can improve trust. During the seminar you can demonstrate your products and discuss your services and explain why they are better than competitors. Your customer interactions during these seminars will allow customers to ask questions to which you can provide insightful information and show your commitment to the business.  Improve search engine rankings Hosting webinars boosts your search engine rankings. Improving your rankings on a search engine can benefit your business as the higher you are ranked the more trusted you are perceived. Not to mention, you are seen by more people and this increases the likelihood of gaining customers. Generate more leads Webinars can help you get into direct contact with potential customers. Asking those who join your webinar to leave behind their email addresses if they want to work with you is a chance to form a community.  Launch new products Thanks to the development in technology, webinars can […]

Keep Reading...


Improving your LinkedIn presence as a business

Posted on January 21, 2021 by admin

Although other social media platforms can be more casual, having a strong LinkedIn presence can be helpful to form partnerships and onboard skilled team members. The steps to building an engaging and professional LinkedIn page for your business is straightforward but will require you to put time aside for it.  Profile image and banner: Your logo should always be the profile image. You can play around with the image of your banner depending on your brand identity – it can be sleek and stylish or actionable and engaging. Make sure that both of these fit the sizing requirements listed in LinkedIn About us: The About us section should not be too long or difficult to read. Keep it engaging, snappy and accessible. It should tell the reader who you are as a brand, where you are based, what you offer, what your values are, what your brand voice is, how people should contact you. Don’t forget to maintain professionalism as LinkedIn is a professional space.   Fill out the key fields: Connect links to your social media/website, add your address, details of your industry, company size. Filling out all of these will help LinkedIn show your page in response to relevant […]

Keep Reading...


How do people use the internet?

Posted on January 14, 2021 by admin

Each person uses the internet in a different way. Whether they regularly access the internet for their job or only go on it to watch movies and shows, users have found a way to utilise the internet for their convenience.  One particular convenience that has come from the internet is being able to research a product or services and purchase them online. A snapshot of July 2020 of internet users between the age of 16-64 showed that: 81% of users searched online for a product or service that they wanted to purchase 90% visited an online store 74% purchased a product online This data shows that the internet has become an important part of purchasing products and services. This also extends to users reading information about what the product/service is, what’s involved and reviews other people have provided. Taking this into consideration, businesses should be putting in the time and effort to make their internet platforms (website or otherwise) user friendly. Customers should be able to access the information they require easily, otherwise, they will be driven towards a product/service whose information is more readily available. Set up a website for your business if one does not already exist, and […]

Keep Reading...


Why you need Search Engine Optimisation

Posted on December 10, 2020 by admin

The term SEO gets thrown around a lot, but what does it mean? Search Engine Optimisation is the process of increasing the quality and quantity of your traffic through organic search engine results. Quality pertains to the types of people that visit your website and how relevant they are to your service and product. Quantity pertains to the amount of traffic your website receives.  But what does that mean for your business? Save money on ads:  A significant advantage of SEOs is that you don’t have to pay for your website to come first on a search engine. If a website is well-crafted, then it will appear in the highest spots when a relevant search is made on google – without paying a price for it. Being one of the earlier results on a search engine also increases the perceived reliability of your business.  Find your target audience SEO can help you target the audience that is most relevant to your services. If your page responds to the needs a customer expresses on a search engine, the likelihood that they will visit your website and use your services is a lot higher if your website is shown early. For this, […]

Keep Reading...


Roadmap to a digital transformation

Posted on November 25, 2020 by admin

Digital transformation of a business allows you to reach a wider audience and makes interaction with your business a lot more appealing as it is convenient for customers. This will help your business grow and flourish in today’s atmosphere.  To start off your transformation, you need to know the rules. You should protect your business from cyber threats, and cover any legal essentials that are expected from businesses. Finally, even a digital transformation has real-world work health and safety concerns, so make sure you take these into consideration.  Next, you need to identify the right tools. Moving your business online requires the right software and tools that are most compatible with your business. This might take some research, but the more you plan ahead, the easier the processes from here onwards will be. Your team members might be skilled in their own professions, but they might require some help to readily use the digital framework. Ensure that you are helping your employees with this change and keeping communication channels open to ease this process.  Your marketing plan will need to be updated according to this change. You will need to integrate your website, social media and other updates into the […]

Keep Reading...


Difference between website and social media for businesses

Posted on November 12, 2020 by admin

Businesses may be questioning whether they need to create a website if they have a social media presence. However, each plays a distinct role in the formation of a brand identity and therefore, both are important.  Social Media Social media is straightforward and simple to set up, with no maintenance costs. It allows businesses to build brand awareness and interact with their customers in a more casual and relaxed way. Social media is essentially an in-depth marketing strategy which allows for paid advertising and has the capacity to reach many prospective customers from across the globe.  On the other hand, businesses could spend many hours working on content that does not end up reaching the expected audience. A lot of time is required to continually create and post content which receives engagement and loyalty from customers. Although there are no costs with having an account, if you want your content to be targeted to your audience, this requires payments which can be expensive.  Although social media gives access to customers you might not have otherwise had access to, it is difficult to convert these interactions into sales or use of your business services. Website Your website means you have full […]

Keep Reading...


Bowling and associates services

accounting services

Bowling and associates services

taxation services

Bowling and associates services

self managed super funds

Bowling and associates services

bookkeeping

Bowling and associates services

company secretarial

Bowling and associates services

business support

Bowling and associates services

audit
services

Bowling and associates services

business
plans

Bowling and associates services

cloud accounting