Bowling logo
P. 02 4983 1611 | F. 02 4983 1730 | E.

Firm News

How well are you using your email list?

Posted on July 30, 2020 by admin

Every business owner’s dream is a marketing strategy that is highly efficient while still being cost effective. Email marketing is one such strategy that has seen a huge return on investment for businesses. Consider implementing the following strategies to get the most value from your email marketing campaigns. What is an email list?An email list is a set of names and email addresses of those who have given you permission to keep them informed about any promotions your business has to offer. This is a customer registering their interest in your brand, and are therefore more likely to be converted into loyal customers. How can you build an email list?Offering your customers incentives to join your mailing list is considered one of the most effective ways to grow your email marketing audience. Consider giving your customers discounts off their first orders if they subscribe to your mailing list. This can actually boost your email list while also giving you additional sales. Free shipping, exclusive and early-access deals are all incentives to motivate your customers to subscribe to your mailing list. CategorisationSegmenting your emailing list based on some set of demographics can make optimisation easier when you send out content. Categorisation […]

Keep Reading...


The benefits of cloud computing

Posted on July 16, 2020 by admin

Due to COVID-19, organisations are coming to the realisation that web technology is essential to today’s business-running. Out of the more common types of web technologies, cloud computing has emerged as the most important addition due to its ability to keep businesses running solely online. Cloud computing is a safe and efficient way to store all business resources on the internet and comes with several benefits. Improved securityYour company data can be better protected using cloud computing cyber security, as such platforms make use of artificial intelligence technologies to keep your information safe. Using cloud computing services such as strong password protection, service network policies and firewalls will protect your business’ private information and resources more effectively than harddrive-installed protection software. Cloud computing cyber security services are also cost-effective, as rather than paying for spyware protection software for all of your business’ laptops, computers and other devices, one blanketing protection service for your online data is more than enough. Employee flexibilityKeeping your business’ information and resources on the cloud will provide employees with the ability to work remotely and away from the traditional in-office style. Especially in the context of the current pandemic, improving your employees’ options to work flexibly […]

Keep Reading...


How to make your marketing emails stand out

Posted on July 2, 2020 by admin

Email marketing is becoming an increasingly popular way for businesses to reach their customers. However, this means it’s likely that customers are also getting marketing emails from a range of other companies – it’s therefore crucial that your emails are designed to stand out. Promise value in the subject line The subject line of your email is often what determines whether a customer will click on the email or ignore it. Don’t just summarise the content of the email, but focus on an aspect that will be valuable or attention-grabbing for the customer. This could mean that the subject line offers a benefit to the reader, offers to solve a problem, or provides relevant information. Promising the reader that the email content contains something of value will increase the chances of them opening it, and delivering the promise of value in the email contents will motivate them to also open your next emails. Focus on design Aside from looking pretty, having a well-designed email can also make your content easier to read, get your message across, and encourage actionability. Modern email designs are generally simple with easy to read fonts. Having a consistent colour scheme that reflects the branding of […]

Keep Reading...


How to build an engaging website

Posted on June 18, 2020 by admin

A simple yet often overlooked method of improving your business is to build an engaging website. Many business websites act as a product information dump rather than an avenue to attract clients and reinforce business goals. To ensure you fully utilise your website, here are a few website-building tips you can implement. Get the basics down First note that a business website needs to: Provide basic information about your business, products and services, Answer typical questions and concerns, Motivate people to buy or use your products. To make sure your website is able to fulfil its fundamental duties, there are several must-haves to include: Name of company, personalised website domain, tagline hours of operation. Display your business name and website address prominently and on every page you have to ensure potential clients can find through search engines What you sell or do. Make it very clear what your business does and provide an accurate description on your products or services. Photos and graphics. Graphics are a must-have to make sure your website is visually appealing. Examples of graphics include your logo, photos of your products or place of business, a photo of yourself or key employees. In the case that […]

Keep Reading...


How to improve your SEO ranking

Posted on June 2, 2020 by admin

Improving your SEO ranking is an important step to developing your business’ digital presence and increasing web traffic onto your website and social media pages. SEO refers to search engine optimisation and improving it allows your business to top search results as the first link to come up, thereby ensuring credibility and attracting more relevant clients. To reliably improve your SEO ranking, here are a few key steps. Optimise for mobileNowadays, clients are browsing the web from their phones so it is important to make sure all your web content is mobile friendly. Mobile optimisation also encourages search engines to link your websites first. To make mobile-friendly web content, consider: Minimising loading time for mobile users (usually with slower connection than desktop) – search engines as big as Google are planning on using page speed as a mobile search ranking. Organising your website objectives and planning the ideal mobile experience for page visitors. Prioritise speedIncreasing your page speed (the rate at which your web pages open from search engines and within your website) improves user experience for potential clients. By making sure your website is up to speed with both mobile and desktop modes, clients will gladly sift through your […]

Keep Reading...


Incorporating eCommerce into your business

Posted on May 19, 2020 by admin

eCommerce is becoming an effective alternative to traditional face-to-face business operations and may be the change you need to make for your business’ long term growth. eCommerce refers to the buying and selling of products and services online, either with business to business transactions or business to consumer transactions, and is a tool for small businesses to stay competitive amidst online shopping trends. If you have the ability to catalogue your products and services online and ship them to businesses and consumers, making the switch to eCommerce may be a good investment for the business’ direction in the long term. To successfully incorporate eCommerce into your business, you must first research the different types of eCommerce to determine which one suits your business best. There are three major classifications to consider: Business to Business (B2B): providing products from one business to another (e.g. software, furniture and supply). Business to Consumer (B2c): exclusively online retailers. Consumer to Consumer (C2C): consumers trade, buy and sell from each other in exchange for a small commission paid to your business. After choosing which eCommerce model you’d like your business to adopt, you need to validate your products by performing market research. Establishing your niche […]

Keep Reading...


Protecting your staff from phishing scams

Posted on May 4, 2020 by admin

Businesses with employees working remotely must consider digital security measures to protect their business assets and the safety of their employees. Phishing scams are a particularly prominent security issue, especially for employees working with their personal devices and networks that may be insecure. Phishing scams are designed to steal information through mediums such as emails or social media posts, using hackers posing as a legitimate and trustworthy source that asks for your personal details. To protect your staff from these attacks, consider the following measures: Identification of phishing attacks:Awareness is a key factor in identifying and avoiding phishing attacks. Some key characteristics of phishing scams to look out for are: They are asking you to verify your bank account details and password via a link and website. They are asking you to confirm your details for a maintenance upgrade or as part of a security check. Their email or text message includes spelling or grammatical errors. A bank or financial institution is asking you to verify your bank account details even though you are not a customer. They do not include your full name in their email or text message, or have no specific addressee. Teach staff what to do:After […]

Keep Reading...


Working-from-home web tools you should utilise

Posted on April 2, 2020 by admin

Traditionally, it has always been much easier to manage employees and ensure collaborative productivity through onsite and in-office procedures. However, with the COVID-19 outbreak forcing many businesses to continue their operations online business owners and employees are understandably struggling to keep productive and synergised while working individually from home. To help with keeping businesses running ensuring employees are able to work together through the web, here are a few helpful web features to utilise. Video conferencing/online messaging:Live video conferencing and messaging through a number of efficient programs and apps available through the internet is a good way to keep your employees accountable to their tasks, keep up to date with any business developments and help employees communicate with each other. Organising daily video conferences in which all employees are required to participate and contribute will keep workers motivated and aware of any upcoming projects, developments or business activities relevant to them. Scheduled live meetings will also mean employees are required to stay on top of their work even when working from home. Instant messaging apps specific to businesses will also work as a separate space for employees to communicate and collaborate and act as a virtual working space functioning similarly […]

Keep Reading...


COVID-19: cybersecurity considerations when working from home

Posted on March 19, 2020 by admin

With COVID-19 motivating many businesses to have employees work from home, the change may be difficult for some teams, especially if they haven’t worked remotely before. The focus is often on your team’s productivity, communication, equipment and ability, however, cybersecurity is a crucial element that should not be overlooked. Most home networks are not secure. Employees working from home may unintentionally put business assets at risk when they access work-related files on their personal devices and through personal wifi connections. Employers should inform workers that their personal devices probably don’t have the security systems that workplace devices have in place, such as anti-virus software, secure network connections and automatic online backup systems. They should, therefore, avoid downloading business materials onto their personal devices, hard drives, desktops or their own cloud system. Here are some measures you can consider to strengthen your cybersecurity: Use a virtual private network (VPN). Make sure home routers are secured by changing passwords, installing firmware updates, restricting inbound and outbound traffic, using a high level of encryption and switching off WPS. Don’t use public wifi, such as libraries or shopping centres. Equip employees with up to date security software and manufacturer software updates. Setting up multi-factor […]

Keep Reading...


Improving your social media content

Posted on February 21, 2020 by admin

Social media marketing is a powerful way to promote your business and establish a connection with your target market. Your content should closely relate to what you’re trying to sell or provide. A key to great content is that it must be consistent and regularly updated. This is important because it will keep the business relevant in people’s news feeds. Content does not have to be completely original work. It can be a combination of new content developed by the business, and content sourced from other platforms. Sharing other relevant social media posts through Retweeting or Reposting content can also be a great way to demonstrate your engagement with the community. However, do not forget to link back to the source that the content was taken from. Another good idea is to ask questions or share a quote or tip. This will entice the audience to respond, share and join in the conversation. Good content should be interesting, informative and engaging. It is a good idea to steer clear of technical jargon as the majority of people may not be able to understand. Remember who the target audience is and use language that will appeal to them. While short text […]

Keep Reading...


Bowling and associates services

accounting services

Bowling and associates services

taxation services

Bowling and associates services

self managed super funds

Bowling and associates services

bookkeeping

Bowling and associates services

company secretarial

Bowling and associates services

business support

Bowling and associates services

audit
services

Bowling and associates services

business
plans

Bowling and associates services

cloud accounting