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Benefits and problems of niche marketing

Business owners thinking about specialising their products and services to target a niche market should know the benefits and risks of this business strategy. Niche marketing is the business strategy of targeting a specific subset of a market.

Here are some benefits and problems of niche marketing that will help you build a business strategy right for you.

Benefits
Niche marketing can provide the following benefits:

Problems
However, niche marketing has its pitfalls you should know before you specialise:

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