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Setting goals

In this section we suggest a number of areas where you might need to consider planning for the future. The key to successful business planning is to set SMART business goals and make a SMART business plan for achieving them:

SPECIFIC
Goals should be straightforward and emphasise what you want to happen. Specifics help us to focus our efforts and clearly define what we are going to do. WHAT are you going to do? Use action words such as direct, organise, coordinate, lead, develop, plan, build etc. Ensure the goals you set are very specific, clear and easy. Instead of setting a goal to improve sales, set a specific goal to improve sales by 20 percent within 12 months.

MEASURABLE
If you can

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