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Never forget that social media is a two-way street

A lot of business owners are new to social media marketing, and, as with all new endeavours, there are always a few early pitfalls. One of the biggest mistakes that people make is treating social media platforms as though they are traditional media platforms. That is, using them to broadcast a one-directional message.

Social media is an interactive mode of communication. It is about inviting your audience to participate in the communication process and reacting to their responses. Engaging people on social media can involve starting discussions, inviting people to share experiences or photographs, or having an online competition. There is no limit to ways that you can connect with your customers online, and the more imaginative you are, the better your chances of success!

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