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Social media issue vs crisis: know the difference

Posted on February 14, 2019 by admin

With so much information on social media and everyone having access, some mistakes and road bumps are bound to come up. When presenting your business online, you need to be aware of issues that could arise and how to deal with these effectively. Put in place strategies to help combat conflicts but most importantly, know the differences and the need in which to respond to avoid panic and further mistakes. Potential issue:A potential issue can be the occasional negative comment or bad review on a page. When something small like this has come up, it can usually be solved by proactive measures from one team member, often a customer service representative or social media manager. Politely reply asking for the discussion to be moved to direct messages where you can gain more information about the situation privately. Issue:An issue is when there is a volume of negative comments that is gaining traction. When there is an influx of such comments more resources may be needed, such as more staff to aid it defusing the situation. In a situation like this, it is important to find the cause, whether it be a poor joke or post that didn’t hit the mark, […]

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Benefits of podcasting

Posted on January 31, 2019 by admin

The digital space becoming more collaborative every day and the need for audience interaction is ever growing. Businesses need to have conversations with their clients in order to improve relations and customer service habits. Podcasting is a great way to foster this relationship as it allows for literal conversation and participation between a business and their client. People want to work with businesses who they like and trust, and podcasts add another layer to client relations. With podcasts in every niche, there is always an audience on the internet who will listen. Why you should podcast:Podcasts are one of the fastest growing new media platforms. Their instant nature help get information out in a way that is easily accessible and reliable. The ease of listening to a conversation helps listeners absorb information – even on the go – and feel connected. It is inexpensive to run as you only need a microphone. A podcast doesn’t have to be high tech and the smaller you start the more you can develop later on. Value of podcasts:Podcasting is sadly underutilised by many businesses. It allows you to share your business in a way that has never been done before. Through this form […]

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Reducing your bounce rate

Posted on December 7, 2018 by admin

If customers are quick to jump off your landing page before you have even had the opportunity to convert them, your website has a problem. A high bounce rate can jeopardise your profit and may indicate that you are falling behind the competition. These tips will bring your bounce rate down and your conversions up. Build an engaging landing pageLanding pages with blocks of text will have your website visitors back on a search engine in seconds. You should make sure your text is broken up with suitable pictures, sub-headings, easy to understand language and icons. That way, the customer can easily find the information they seek and are engaged rather than deterred by your web content. Make your website mobile friendlyBrowsing on the go is more common than ever so if your site is not mobile friendly you are alienating a large segment of your market. Smart formatting tools will make sure your settings are up to speed. Reduce loading timeChances are if your website takes longer than two seconds to load your visitor will lose interest and leave your site. Optimising your site, using caching and sizing your images can all make your website faster.

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Tips for job posting online

Posted on November 8, 2018 by admin

Employers who post their jobs online improve the efficiency of their recruitment process. Here are some tips to get you started. Post on different platformsGive you job posting high visibility for job seekers and post on multiple online platforms. Post your job to your careers page on your website, LinkedIn and job boards like Jora and Seek. You may have to pay for certain job boards so research the site that suits your business’ needs before posting. Write an engaging Job postingTo capture the attention of job seekers ensure your job posting meets the following criteria: Lists job title, description, required experience and benefits. Tells your business’ story so the applicant can get a feel for your company’s culture Uses language that makes the position seem like a great opportunity Provides instructions on how to apply and how your business will contact applicants States remuneration expectations

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Web design tips

Posted on October 12, 2018 by admin

Presenting your business online is key in today’s e-commerce driven environment. If your website looks dated, unprofessional or is not as visually engaging, odds are your business will come off worse against more web-savvy competitors. Relevant imagesUsing stock images for the sake of filling up space on your landing page will add no benefit to your website. You are missing an opportunity to show something more relevant like images of your products, videos describing your business and satisfied customers with your product or service. Be consistentYour image and file size should be regular and your font and font size. This gives your website a professional and clean aesthetic. Mobile friendlyIf your website is not mobile friendly, you are not accessible to the greater market. Many of your customers will browse on the go and having an incompatible website interface with phones and tablets seems unprofessional. Less is moreA cluttered page will deter customer engagement. Refine your services and goods, on your landing page. If you need to explain more have links that take you to a separate page.

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Are Instagram of Facebook ads more effective in e-commerce

Posted on September 24, 2018 by admin

Instagram and Facebook are social media giants, and their extensive reach and impact can make or break your business marketing. When deciding about which platform to focus your resources on, several factors should go into your decision-making process. Who has a greater reach?Overall, Facebook has 2.07 billion users compared to the 800 million active users of Instagram. Instagram can often gain a strong reach regarding business and brand promotion as the organic network allows individuals to follow hashtags and see what friends are following through the “suggestions for you” section. Facebook has a greater reach than Instagram so is appropriate for attempts to boost the overall visibility of your brand. Who uses demographics better for greater engagement?Facebook has introduced a new targeting application which allows businesses to be particular about whom they want to target regarding locations, age, gender, languages and connections. Instagram has a higher female usage than male and is more popular among young adults between the ages of 19-29. If your business is interested in reaching a younger market, Instagram may be a better choice.

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Making content go viral

Posted on August 21, 2018 by admin

Making web content that goes viral is a fantastic asset for your business; the more people that are discussing your business, the more likely your profit margin will increase. Unfortunately, making quality content go viral isn’t easy. Understanding what it takes to make your content reach a major scope of people across various demographics is critical. Apply the following tips to your marketing strategy and your content could go viral: Shares A surefire way to get your content to go viral is for the right person to share it. The more connections, followers, and friends the sharer has, the more people will see your content. You can leave this to chance, or you can consider this when planning your media campaign. When researching and developing your content, consider whom you can contact to help get your message out to the masses. Then you can tailor your content to make it more appealing. For instance, if you are releasing a new footwear product that uses ethical materials, you could reach out to vegan or environmentally-aware athletes. They will have a large range of followers that are likely to have a genuine interest in the product represented in your content. Relatable Ensuring […]

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Why have a dedicated IP address?

Posted on July 19, 2018 by admin

A dedicated IP address provides businesses with higher website stability, control and protection. IP stands for Internet Protocol and is the unique address that is assigned to each computer that is connected to a certain network. The address provides the location of a machine or website in a given network. The difference between shared and dedicated IP addresses is quite simple. Shared IP addresses are single addresses that are used by multiple websites within one web server, and a dedicated IP address means that a website has its own address to use when accessing the web. Businesses who share a single IP address risk facing unpredictable difficulties. When a user, who shares the same IP address with a business, gets banned or blacklisted for spamming, this affects the connected business’ reputation as well. However, this risk can be reduced when only a small number of websites are placed on a single IP address. Dedicated IP addresses allow full control of a website’s reputation, by isolating a business’ service from being affected by the consequences of abuses made by others. It also grants access to a website at any time. The ability to access a server directly means businesses don’t need […]

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Beware common drawbacks of split testing

Posted on July 13, 2018 by admin

Businesses must be aware of the typical drawbacks associated with split testing if they are to improve the success rate of their email marketing campaigns. Split testing can provide businesses with valuable information that can improve email marketing campaigns, but only if it is carried out correctly. A split test is a simple way of determining what kind of email will produce the best results from a firm’s audience. It involves dividing an email audience into two separate groups (A and B) and sending two different versions of an email to the two randomised groups. Below are three common mistakes associated with split testing that businesses should understand before creating their own split test. Making sure your list is random One of the most common mistakes of split testing is dividing a contact list in half and using those two halves as the A group and B group. The problem with this is that one half of the list will be made up of older subscribers, and will perform in a mediocre way compared to the newer segment of the list. A better option is putting every second name in a contact list into one group. Once a business’ contact […]

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Integrating social media into your email marketing strategy

Posted on June 22, 2018 by admin

Integrating social media and email marketing can do wonders for a business’ marketing efforts. Although quite effective individually, combining social media into an email marketing strategy can extend a business’ email reach and increase the number of followers and subscribers. Integration also provides more than one platform for businesses to connect with their target audience, allowing them to find key influencers and providing more options to email subscribers. Ways to integrate social media and email marketing include: Inserting social icons into emails Email campaigns should include all the social icons for the social platforms the business uses. Make sure they are placed near the top of an email and are large enough to grab the attention of readers. Asking subscribers to share email content Sometimes including social icons in your email is not enough. Although many subscribers would recognise icons of LinkedIn, Twitter and Facebook, they may not know what action they should take on seeing these icons. Don’t hesitate to tell them; including simple calls to action like ‘Share this email’ next to the icons. Reach more subscribers through the social networks If your business has a strong following on a particular social network, don’t be afraid to ask […]

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