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Importance of a good website

Posted on April 1, 2019 by admin

Websites are often a key tool in marketing a business towards a target audience. Websites should be designed to increase customer engagement and attract more sales. Whilst standing out from the competition is key, there are elements that visitors come to expect from a good site. Up-to-date content:A successful website is improved and updated regularly, ensuring relevant content is being presented to the audience. Consistent posting creates a greater chance of boosting a websites SEO ranking and increasing legitimacy in a business’s industry. Publishing interesting and relevant articles also improves the chances of online users sharing content or website with their friends and followers. Regular updates also keep businesses aware of changes made and lets you remove content about products and services that are no longer offered. Interactive avenues:Optimising a website to create customer conversions guides customers to contact a business. Feedback or reviews from customers who have experienced a business’s services often are a deciding factor in whether a potential customer will engage the services of a business. Businesses who demonstrate their quality online through honest reviews and conversation avenues appeal to a greater audience.

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Benefits of email marketing

Posted on March 18, 2019 by admin

Email marketing is a highly effective digital marketing strategy which involves sending emails to prospective clients and existing customers. This form of marketing needs to be executed well for it to benefit your business. If done poorly, emails from your company can come across annoying and unprofessional. A business’ email marketing strategy needs to be relevant and interesting for customers to open the email. Open rates are great indicators of the quality and reach of your emails. Click rates can also help by telling you how many people have opened your emails and followed through on the links. The timing of when you send out emails is one of the keys to engagement. Emails sent out around 10:00 am or 2:00 pm on Tuesdays to Thursdays have the best open rate as a high volume of people are on their computers or devices during those times. The frequency of emails sent is also important to open and click rates. The open rate is highest when a company sends two emails per month, and too many will oversaturate the market and annoy clients. The title or subject of a marketing email helps define someones decision to open it. Make sure the […]

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Technologies your small business can invest in

Posted on March 1, 2019 by admin

As a small business owner, you are always mindful of your expenditures as it is a limited resource. While limiting expenditure is not a bad idea, it can be helpful to invest in certain technologies which can add value to your business. The right technology can give your business a competitive edge, keep you relevant and help to improve operations. So what are the top technologies for small business? Online Presence:Your website is one of the top technologies for small businesses. It can pay off to invest in a good website as it is the online face of your business. With internet users continuously on the rise, it is necessary to have a website that is easy for customers to navigate. You could consider upgrading your website so that it is also accessible on mobile platforms with better navigation, tag-able content, favourites lists and multiple product images. Cybersecurity:Cyber-related incidents are among the top business risks for small businesses in 2019. New risk-management solutions, analytical tools, and innovative partnerships can help to better understand and avoid the many online risks facing businesses and prevent losses before they occur. It would be beneficial to ensure that your devices are updated with the […]

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Social media issue vs crisis: know the difference

Posted on February 14, 2019 by admin

With so much information on social media and everyone having access, some mistakes and road bumps are bound to come up. When presenting your business online, you need to be aware of issues that could arise and how to deal with these effectively. Put in place strategies to help combat conflicts but most importantly, know the differences and the need in which to respond to avoid panic and further mistakes. Potential issue:A potential issue can be the occasional negative comment or bad review on a page. When something small like this has come up, it can usually be solved by proactive measures from one team member, often a customer service representative or social media manager. Politely reply asking for the discussion to be moved to direct messages where you can gain more information about the situation privately. Issue:An issue is when there is a volume of negative comments that is gaining traction. When there is an influx of such comments more resources may be needed, such as more staff to aid it defusing the situation. In a situation like this, it is important to find the cause, whether it be a poor joke or post that didn’t hit the mark, […]

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Benefits of podcasting

Posted on January 31, 2019 by admin

The digital space becoming more collaborative every day and the need for audience interaction is ever growing. Businesses need to have conversations with their clients in order to improve relations and customer service habits. Podcasting is a great way to foster this relationship as it allows for literal conversation and participation between a business and their client. People want to work with businesses who they like and trust, and podcasts add another layer to client relations. With podcasts in every niche, there is always an audience on the internet who will listen. Why you should podcast:Podcasts are one of the fastest growing new media platforms. Their instant nature help get information out in a way that is easily accessible and reliable. The ease of listening to a conversation helps listeners absorb information – even on the go – and feel connected. It is inexpensive to run as you only need a microphone. A podcast doesn’t have to be high tech and the smaller you start the more you can develop later on. Value of podcasts:Podcasting is sadly underutilised by many businesses. It allows you to share your business in a way that has never been done before. Through this form […]

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Reducing your bounce rate

Posted on December 7, 2018 by admin

If customers are quick to jump off your landing page before you have even had the opportunity to convert them, your website has a problem. A high bounce rate can jeopardise your profit and may indicate that you are falling behind the competition. These tips will bring your bounce rate down and your conversions up. Build an engaging landing pageLanding pages with blocks of text will have your website visitors back on a search engine in seconds. You should make sure your text is broken up with suitable pictures, sub-headings, easy to understand language and icons. That way, the customer can easily find the information they seek and are engaged rather than deterred by your web content. Make your website mobile friendlyBrowsing on the go is more common than ever so if your site is not mobile friendly you are alienating a large segment of your market. Smart formatting tools will make sure your settings are up to speed. Reduce loading timeChances are if your website takes longer than two seconds to load your visitor will lose interest and leave your site. Optimising your site, using caching and sizing your images can all make your website faster.

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Tips for job posting online

Posted on November 8, 2018 by admin

Employers who post their jobs online improve the efficiency of their recruitment process. Here are some tips to get you started. Post on different platformsGive you job posting high visibility for job seekers and post on multiple online platforms. Post your job to your careers page on your website, LinkedIn and job boards like Jora and Seek. You may have to pay for certain job boards so research the site that suits your business’ needs before posting. Write an engaging Job postingTo capture the attention of job seekers ensure your job posting meets the following criteria: Lists job title, description, required experience and benefits. Tells your business’ story so the applicant can get a feel for your company’s culture Uses language that makes the position seem like a great opportunity Provides instructions on how to apply and how your business will contact applicants States remuneration expectations

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Web design tips

Posted on October 12, 2018 by admin

Presenting your business online is key in today’s e-commerce driven environment. If your website looks dated, unprofessional or is not as visually engaging, odds are your business will come off worse against more web-savvy competitors. Relevant imagesUsing stock images for the sake of filling up space on your landing page will add no benefit to your website. You are missing an opportunity to show something more relevant like images of your products, videos describing your business and satisfied customers with your product or service. Be consistentYour image and file size should be regular and your font and font size. This gives your website a professional and clean aesthetic. Mobile friendlyIf your website is not mobile friendly, you are not accessible to the greater market. Many of your customers will browse on the go and having an incompatible website interface with phones and tablets seems unprofessional. Less is moreA cluttered page will deter customer engagement. Refine your services and goods, on your landing page. If you need to explain more have links that take you to a separate page.

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Are Instagram of Facebook ads more effective in e-commerce

Posted on September 24, 2018 by admin

Instagram and Facebook are social media giants, and their extensive reach and impact can make or break your business marketing. When deciding about which platform to focus your resources on, several factors should go into your decision-making process. Who has a greater reach?Overall, Facebook has 2.07 billion users compared to the 800 million active users of Instagram. Instagram can often gain a strong reach regarding business and brand promotion as the organic network allows individuals to follow hashtags and see what friends are following through the “suggestions for you” section. Facebook has a greater reach than Instagram so is appropriate for attempts to boost the overall visibility of your brand. Who uses demographics better for greater engagement?Facebook has introduced a new targeting application which allows businesses to be particular about whom they want to target regarding locations, age, gender, languages and connections. Instagram has a higher female usage than male and is more popular among young adults between the ages of 19-29. If your business is interested in reaching a younger market, Instagram may be a better choice.

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Making content go viral

Posted on August 21, 2018 by admin

Making web content that goes viral is a fantastic asset for your business; the more people that are discussing your business, the more likely your profit margin will increase. Unfortunately, making quality content go viral isn’t easy. Understanding what it takes to make your content reach a major scope of people across various demographics is critical. Apply the following tips to your marketing strategy and your content could go viral: Shares A surefire way to get your content to go viral is for the right person to share it. The more connections, followers, and friends the sharer has, the more people will see your content. You can leave this to chance, or you can consider this when planning your media campaign. When researching and developing your content, consider whom you can contact to help get your message out to the masses. Then you can tailor your content to make it more appealing. For instance, if you are releasing a new footwear product that uses ethical materials, you could reach out to vegan or environmentally-aware athletes. They will have a large range of followers that are likely to have a genuine interest in the product represented in your content. Relatable Ensuring […]

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