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P. 02 4983 1611 | F. 02 4983 1730 | E. accounting@djcooper.com.au
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Welcome

DJ Cooper Accounting offer expert advice and personalised accounting services to meet the needs of our individual and business clientele.

Our offices in Port Stephens, Raymond Terrace, Nelson Bay, Newcastle and Hunter area are at the heart of each region, so we can stay up to date with all the issues our clients face.

We offer a wide range of accounting and taxation services, including bookkeeping, company secretarial and formation, business support and auditing services. DJ Cooper Accounting also works extensively with clients in relation to the establishment and management of self-managed super funds (SMSFs).

We pride ourselves on providing services of an exceptional standard, as our consistent yearly  growth is entirely due to word of mouth referrals from existing clients and business colleagues. This, combined with on-going extensive technical training and development for our professional staff, positions us as an accounting practice of choice.

FREE CONSULTATION

Sometimes the only way to understand a person’s business or financial situation is by meeting face-to-face. All new clients or people looking to speak with an accounting professional are offered an initial consultation with the first hour at no charge. If you have some concerns and wish to take advantage of a confidential personal discussion simply call 02 4983 1611 to arrange a meeting.

Firm journal

Working with online influencers

Posted on February 16, 2017 by editor

Influencer marketing may seem like a “buzz” term; however, the movement is providing more businesses with online opportunities to expand their customer base.

Online influencers are generally prominent individuals within an industry with large social media followings, i.e bloggers and celebrities. Small businesses can work with online influencers to promote their products and services.

One of the primary reasons businesses may choose to start a working relationship with an influencer is customer acquisition. As online influencers have a large active and engaged following, their exposure to potential target markets is expansive. Influencers tend to have a loyal social following and their followers are generally interested and trust their content.

For businesses who do choose to go down the road of influencer marketing, it is important to establish some base rules with the influencer. For instance, many social users expect influencers such as bloggers to disclose when a social post is an advertisement/paid post for a business. Creating a transparent environment is key to savouring relationships with loyal followers.

It is usually good practice to draft content for the influencer to ensure your business is portrayed in the correct manner. However, this does not mean the influencer has no creativity in the message rather it helps to make sure they understand your goals and stay on track.