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DJ Cooper Accounting offer expert advice and personalised accounting services to meet the needs of our individual and business clientele.

Our offices in Port Stephens, Raymond Terrace, Nelson Bay, Newcastle and Hunter area are at the heart of each region, so we can stay up to date with all the issues our clients face.

We offer a wide range of accounting and taxation services, including bookkeeping, company secretarial and formation, business support and auditing services. DJ Cooper Accounting also works extensively with clients in relation to the establishment and management of self-managed super funds (SMSFs).

We pride ourselves on providing services of an exceptional standard, as our consistent yearly  growth is entirely due to word of mouth referrals from existing clients and business colleagues. This, combined with on-going extensive technical training and development for our professional staff, positions us as an accounting practice of choice.


Sometimes the only way to understand a person’s business or financial situation is by meeting face-to-face. All new clients or people looking to speak with an accounting professional are offered an initial consultation with the first hour at no charge. If you have some concerns and wish to take advantage of a confidential personal discussion simply call 02 4983 1611 to arrange a meeting.

Firm journal

Are Instagram of Facebook ads more effective in e-commerce

Posted on September 24, 2018 by admin

Instagram and Facebook are social media giants, and their extensive reach and impact can make or break your business marketing. When deciding about which platform to focus your resources on, several factors should go into your decision-making process.

Who has a greater reach?
Overall, Facebook has 2.07 billion users compared to the 800 million active users of Instagram. Instagram can often gain a strong reach regarding business and brand promotion as the organic network allows individuals to follow hashtags and see what friends are following through the “suggestions for you” section. Facebook has a greater reach than Instagram so is appropriate for attempts to boost the overall visibility of your brand.

Who uses demographics better for greater engagement?
Facebook has introduced a new targeting application which allows businesses to be particular about whom they want to target regarding locations, age, gender, languages and connections. Instagram has a higher female usage than male and is more popular among young adults between the ages of 19-29. If your business is interested in reaching a younger market, Instagram may be a better choice.